Nestled within Türkiye's industrious landscape, our journey began with a resolute mission: to engineer lubricant solutions surpassing the rigorous demands of contemporary machinery while fostering community empowerment and economic prosperity. Grounded in a profound understanding of intricate mechanics, we embarked on a quest to redefine lubrication standards, infusing advanced formulations with a strong emphasis on both technical precision and sustainable impact.
With an unwavering commitment to excellence, we meticulously developed a comprehensive range of lubricants tailored to meet the diverse requirements of various industries, from manufacturing to transportation, while actively investing in community-driven initiatives for skill development and environmental conservation.
Guided by a transparent, data-driven approach, we cultivated a culture of trust and reliability, providing comprehensive technical insights to optimize lubrication processes and mitigate operational risks, thus contributing to the economic growth of local businesses and fostering a sense of collective progress. Continuously pushing the boundaries of innovation, our dedicated research and development teams tirelessly explore cutting-edge technologies, ensuring that our lubricant solutions not only enhance industrial efficiency and endurance but also contribute to the sustainable development and prosperity of the communities we serve.
Vision
Our vision is to be the foremost catalyst in setting the standard for excellence in lubrication technology through
- Continuous innovation
- Exceptional product quality and
- Contribution towards economic growth
While we are an emerging business in Türkiye, our parent company, AL Bahr AlArabi Group, has a rich legacy of over 25 years in the Gulf region, with a robust foundation in the Oil and Gas sector and a have been passively into the lubricant business. Now, we are dedicated to expanding our presence and contributing to the growth of the Türkiye market.
Mission
Our mission is to make a mark as an emerging brand in Türkiye, Africa, Middle East, and European markets by empowering customers with
- Superior lubrication solutions
- Commitment to innovation, and
- Technical know-how
We are committed to becoming a strong pillar in the economic growth of Türkiye.
BRAND ESSENCE
NEW CHOICE
Introducing a refreshing alternative, our lubricant brand diversifies options, empowering industries with a new realm of high-performance lubrication solutions.
BEST VALUE
Pioneering affordability without compromise, our product delivers the best value, ensuring businesses receive optimal performance at the most competitive price point.
TECHNOLOGY & INNOVATION
Empowering progress, our lubricant brand's technological advancements inspire a culture of innovation, nurturing a technologically proficient workforce and positioning Türkiye at the forefront of industrial development.
JOB OPPORTUNITIES
Fostering employment growth, our company contributes to the community by generating job opportunities across various sectors, bolstering the local workforce.